"ENERGY Made to Measure"



estudi{H}ac is a responsible for developing the new image of IBERDROLA's national Concept Store. 

It comes from the idea of creating a new experience based on the four most important values that currently define the commercial repositioning of the company. 

More Simple, More Transparent, More Customised for you, More for your energy. 

The interiors transmit simplicity and order in response to new comercial proposals. A palette of materials was found for the simplicity of the textures and colours to bring architectural form to the spaces in a simple but powerful way. For the project, new graphics were created from the Iberdrola logo, transforming it into a laser-cut metallic texture to create lattices and enclosures. We have also worked on textiles, creating unique quilting to customise the Sancal TEA chair. 

Customers' needs differ, which is why the store is highly customised to adapt to each one.

Surface area - 200 M2

Location - Valencia. Spain

Photography - German Cabo